We've seen the share of web traffic from mobile devices explode in recent years, with mobile overtaking desktop late last year. Now PPC has caught up, in America at least. In the 1st quarter of 2016 the combined tablet and phone PPC clicks outstripped desktop for the first time ever. Exciting times for mobile marketers, and an important moment for all PPC marketers, who need to make sure they are thinking about mobile as an integral part of their plans, rather than an ad on or appendage.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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