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See what's includedSeeding social media assets like video and infographics to journalists of traditional publications is still important today, particularly since the online sites of many publications now publish these type of assets. They have huge reach too, of course.
Given the continuing importance of engaging traditional journalists in addition to blogger outreach, I though this was an interesting infographic. It shows how journalists prefer to research and be contacted. Twitter and blogs seems to be the most favoured approaches.
This infographic is produced by Text 100 public relations to mark their sponsorship of this weeks Social Media World Forum. If you can't make it, you can follow it on #SMWF.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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