If you work in B2B marketing you may have been thinking that all this 'mobile-first' lark only need apply to your B2C friends. After all, serious B2B buyers use desktops, right?
Wrong. Okay, so that's an overstatement. Of course, they use desktops, but they also use mobile. And not just the hip young millennial buyers - new research shows in even the 50+ group (baby boomers) say that a mobile device is essential to their job.
The results come from a salesforce report which asked over 7,000 business buyers about their device usage in October 2016. Because terms like 'millennial' are often poorly defined, I thought it would be worth delineating the age ranges counted as in each generation for this report. In the graph below, millennials were regarded as being 18-35, gen-Xers as being 36-51, and baby boomers as being 52 and above.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Turbocharge your results with this toolkit containing 7 resources
The Digital Experience Management toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Consumer mobile usage and adoption. Use our mobile marketing statistics compiled from the best free sources to inform your digital marketing strategy and mobile user experience It’s hard to imagine today that there was a time when smartphones weren’t the …..
Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..
A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..
