We only have a year left before the GDPR is officially implemented on 25th May 2018. But the figures in today's chart are showing many businesses may be left with fines of up to 10 million Euros or 2% global turnover, unless action is taken.
In the chart, we can see a massive 84% of small and medium-sized enterprises (SME) and 43% of C-suites are not even aware of the forthcoming regulation.
Download Premium Resource – GDPR briefing guide
Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in different countries.
Access the GDPR and ePrivacy briefing for marketing professionals
These statistics are mind-boggling high. And rest assured the fines are going to be huge. And there will be no leniency.
If you don't start to take action and respect the new legislation, you will be putting your business's reputation at risk.
Want to find out more? Visit our GDPR page.
By Kim Greenop-Gadsby
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
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