This week in our email marketing series, we will be looking at testing our emails. (Catch-up on previous episodes.)
While I'm typing this, I'm thinking of reasons why you wouldn't test your emails. And you know, other than being unsure how or what to test, there isn't a single reason why you wouldn't.
Mistakes happen, we are human. And believe me, I have made my share of mistakes - actually some pretty huge cock-ups. That sinking feeling when you realise something has gone wrong. You try to stop the dispatch, but it doesn't matter. It's out there now.
As Confucius said, "table your mistakes, learn from them, then move on." I learnt from my mistakes and now I'm probably one of the most cautious email geeks there are. So have faith my little email geeks - there is hope.
To start you on your road of testing, we need to know what we are testing for. Thus we need a checklist. Have a look at our infographic to help you on your way.
In the chart below, the respondents were asked if their company have a pre-send checklist that they run before sending every email. Almost half (49%) have a short checklist, while 28% have no checklist at all.
Thankfully there are 23.3% who do have an extensive checklist. But worryingly they are the lowest scoring in the chart.
So please my little email geeks:
By Kim Greenop-Gadsby
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
Turbocharge your results with this toolkit containing 8 resources
The Email Marketing And Marketing Automation toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
From B2B to E-commerce to Brands, we’ve got examples of digital marketing plans for early startups through to multinational enterprises Whether you’re starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, …..
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..
