According to analyst Brian Solis of the Altimeter Group commenting on the Smart Insights blog Digital Transformation must be wide-ranging to prepare your business for the future.
“The realignment of, or new investment in, technology, business models, and processes to more effectively compete in an ever-changing digital economy”.
Source: Google Trends
An ongoing, proactive approach for managing Digital Transformation is essential to keep larger businesses and brands relevant and competitive in the future.
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Just a sample of the organisations who have executed impactful digital tranformation.
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April 7, 2022 by Annmarie Hanlon in Managing Digital Transformation
Review how to integrate digital marketing into your marketing team's structure through Digital Transformation The latest Smart I …
May 19, 2020 by Dave Chaffey in Digital transformation strategy
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August 15, 2019 by Annmarie Hanlon in Digital transformation strategy
An introduction to the what, why and how of digital transformation covering examples and 5 key challenges to overcome We’re wo …
May 17, 2017 by Robert Allen in Managing Digital Transformation
Are Spotify and Valve models to be followed or impossible to replicate? We live in an age of Digital Disruption. The biggest tra …
August 25, 2016 by Dave Chaffey in Web analytics strategy
Rob McLaughlin, Head of Digital Analytics at Sky explains the importance of a data-driven approach to modern marketing Q. You re …
March 18, 2015 by Dave Chaffey in Digital transformation strategy
What is Digital Transformation and what can hamper it? This new infographic summaries a new report from Infomentum exploring b …
