There has been quite the media circus leading up to Snapchat's parent company Snap's IPO going on the stock market. Last Thursday saw the company finally go public with a huge amount of fanfare and day 2 was the day it hit its peak of $29, as investors clambered to have a piece of the new kid on the block. Now over a week later the dust has settled and seems to have found it's new normal. The last two weeks (and many before) must have been a tremendous time for a relatively new company but is now the time they need to start driving up the revenue whether it is from advertising or glasses sales only time will tell. But if they go down the advertising route, I hope we marketers can expect a greater range of options and an easier user experience for us to get involved with the Snapchat community at scale.
By Patrick Kelly
I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
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