The World Economic forum has just published a new report into the future of jobs, looking at what the job market will be like in 2025. Spoiler alert: It's going to change massively. So, do you want the good news, or the bad news?
Bad news- over the next few years 5 million jobs will be lost to automation.
But the good news is pretty exciting for marketing professionals. The skills for which demand will most increase are skills which digital marketers have been working on for years, and marketing jobs are set to increase considerably.
Marketing specialist jobs are set to grow by around a fifth between now and 2024, as is demand for software developers, market researchers and computer systems analysts.
Sales related jobs are also in the top 5 most rapidly growing areas of employment. The report specifically mentions understanding of new media platforms being a skill whose demand will rise markedly over the next decade.
More broadly, demand for skills like complex problem solving, social skills and content skills are expected to grow considerably over the next few years
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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