Lead capture forms need to minimise data collection, but of course you do need profiling info to qualify the lead so you can follow-up with relevant content or contacts. So it's difficult to get the balance right between sign-ups vs data collection for lead generation. Often this balance isn't right as analytics shows campaign targets are not attained with bounce rates too high.
The Marketing Ninja from Singlehop has produced what we think is a useful infographic summarising the issues to boost form conversion which collates different advice on best practice for increasing form conversion including how to test your form, which buttons to use and more.
To make this post more useful, we asked The Marketing Ninja for details of resources for form best practices so you can follow-up on these if you're working on this. Here are the recommendations:
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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