In our recent post on the latest marketing trends, we polled readers to ask for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in 2015. No surprise it was content marketing - it was in the previous year too!
So, what is the latest thinking on content marketing? In our new infographic we've partnered with Jane Hunt, along with her team at JBH Marketing to summarise the key issues and give examples of what's working and what isn't.
The infographic blends stats with advice including the 7 content marketing planning tactics that are crucial to your business and where to invest your budget.
Did you know that...
For more information on the 'State of Digital Marketing' for this year, check out the companion State of Digital Marketing infographic which blends research from our Managing Digital 2015 Report and digital marketing consumer statistics.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Turbocharge your results with this toolkit containing 16 resources
The Agency Growth And Management toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..
From B2B to E-commerce to Brands, we’ve got examples of digital marketing plans for early startups through to multinational enterprises Whether you’re starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, …..
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..
