Since experimenting with a blog back in 2005 Cisco's clever use of social media now plays a serious part in the company's worldwide presence, writes Meryl K. Evans in a post at the B2B Social Media Digest - Cisco staff update content regularly and engage with audiences, it's part of the company culture and their pride in being the 'human network'.
As background and context for colleagues on the journey to social media you may want to check:
The company's vision to inform it's social media strategy is considered and simple - the company's director of social media, John Earnhardt says Cisco "€œchanging the way we work, live, play and learn" We believe it's something that networking technology inherently does. We connect. We make the world a smaller place through video and collaborative technology. We bring people together."
To do this Cisco integrates its vision and social media strategy into every aspect of the company from product development and sales to HR and marketing. The company is heavily reliant on social media to interact with employees and potential employees, customers, press, investors and analysts.
"We've learned that we can have richer and more engaging conversations through social media. We are a customer-centric company that doesn't fall in love with any specific technology. We ask customers and deliver what they want. Social media helps us listen and respond."
Cisco's run two social teams:
You can also see Cisco's Social Media Policy, Guidelines and FAQs handbook here.
And, here's Cisco hub site for social media.
A surprise thought that Cisco are not pushing LinkedIn so much despite having almost as many followers on there as in Facebook - you'd have thought an obvious omission from the core line-up, maybe we'll see more of Cisco on LinkedIn now that Company Pages have been launched on LinkedIn.
It's impressive stuff, what can you take from this?
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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