Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
What can an ancient text do to help your digital marketing? Sun Tzu’s The Art of War is a widely studied piece of literature, so communicating its principles from reading it feels a little like learning to drive a car …..
How to engage your site visitors with your brand in 7 steps Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?’ or ‘Does this site give me what I need?’. And then …..
Putting content curation front and centre in your content marketing planning I’ve been spending some time this week writing a content marketing plan for a client, at First 10. As a part of that plan, I’ve focussed on content curation …..
An ineffective brand strategy is likely blocking your success in digital marketing, here’s 3 factors for success We take it for granted that digital channel management is a core marketing activity now, and yet our own recent survey highlighted that …..
Thinking like Sun Tzu to improve your strategic position This is the second part to last week’s interpretation of how Sun Tzu’s Art of War can be applied to digital marketing. Here I’ll cover three ways in which applying Sun Tzu’s …..
5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, …..
Stop whining and start winning with the power of integrated digital brand experiences Aren’t marketers often a bunch of whiners? I listen to myself sometimes, comparing how complex marketing is now, the speed of change… I can make it sound …..
Guidelines and research on how businesses can create a digital strategy So, you know the importance of digital marketing is increasing all the time and you’re actively using it, trying to integrate it with your other marketing activities. Where next? How …..
Are you tapping into the potential of niche social media communities? Social media marketing still represents a key opportunity for most of us, despite the hype that’s only been intensifying since 2012. You might feel you’ve missed the boat, that …..
What influences purchase of your product or service? Getting cut through is a key challenge for marketers today since there are so many online influences on purchase from search engines and social networks and from media sites to personal blogs and YouTuber …..
